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Finding Aid of the Dale Bellamah Homes Records, 1954-1959The University of New Mexico, University Libraries, Center for Southwest ResearchEmail: cswrref@unm.eduURL: http://eLibrary.unm.edu/cswr ©2000 The University of New Mexico
Historical BackgroundDale Bellamah. (Box 1, Folder 1). Dale Bellamah, residential real estate developer, began building homes in Albuquerque in 1947. Aggressive advertising and a booming post-war housing market led to his success. His company, Dale Bellamah Homes, ultimately developed subdivisions in Albuquerque, Las Cruces, Hobbs, Alamogordo, Las Vegas, and Santa Fe, New Mexico, as well as El Paso, Texas. Bellamah's signature development was the Princess Jeanne subdivision in Albuquerque, which opened in 1954. Located in the northeast heights, the area featured a central park, community swimming pool, tennis courts, and curvilinear streets. Advertisements touted the modern conveniences built into each home such as an attached garage or car port and a garbage disposal. Higher priced homes also offered such touches as a copper range hood, sunken living room, island planter wall, and an intercom system. These homes were designed to appeal to median income couples with children. Brochures promised a "wife-planned" house with conveniences to save her from the "drudgery of household chores" and free her time for family, self-development, and community activities. Advertising high quality construction at a value price, Bellamah began offering a money back guarantee on all home sales. By 1959, features such as air conditioning and mahogany cabinets were added. The Solar Queen design included a 600 square foot "outdoor living room" to take advantage of the mild New Mexico weather. These homes were meant to be domestic retreats for working class and middle class families, and Bellamah had no trouble selling them. Scope and ContentThis is a small collection of advertising brochures for Dale Bellamah Homes, 1954-1959. The brochures list design features, show floor plans, and highlight neighborhood improvements. Also included are a few articles about Bellamah, a plat map for an Albuquerque subdivision, and warrantee certificates. RestrictionsAccess RestrictionsThe collection is open for research. Copy RestrictionsLimited duplication of CSWR material is allowed for research purposes. User is responsible for compliance with all copyright, privacy, and libel laws. Permission is required for publication or distribution. Preferred CitationDale Bellamah Homes Records (MSS 646), Center for Southwest Research and Special Collections, University of New Mexico Libraries. Related MaterialVertical Files: Bellamah, Dale; Albuquerque -- Buildings, Center for Southwest Research, University Libraries, University of New Mexico. Access TermsAlamogordo (N.M.) -- Buildings, structures, etc Albuquerque (N.M.) -- Buildings, structures, etc Architecture, Domestic -- New Mexico Buildings -- New Mexico -- Alamogordo Buildings -- New Mexico -- Albuquerque Buildings -- New Mexico -- Las Cruces Buildings-- New Mexico -- Hobbs Hobbs (N.M.) -- Buildings, structures, etc Las Cruces (N.M.) -- Buildings, structures, etc Princess Jeanne Park (Albuquerque, N.M.) Contents List
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